PR Lead | September 25 – present
Youngwilders
Securing a front page Guardian feature for youth rewilding charity, Youngwilders.
About the project
Youngwilders is a youth-led nature recovery non-profit focused on accelerating UK nature recovery and centring young people in the process and movement. Fast becoming a prominent ecological summit, Overgrowth South is Youngwilders' annual gathering of young people camping, connecting, and creating together. Speakers range from up-and-coming leaders to seasoned ecological activists.
I independently led all public relations operations for the weekend event, leveraging the team’s warm connections to secure national coverage. I collaborated with the team to craft a press release that highlighted the event’s extraordinary and unique nature, maintaining sensitivity and developing a newsworthy narrative.
Results
My press release and communication secured the attendance of an in-house Guardian journalist to the event in Sussex. This press visit snowballed into a front page feature in the Guardian focusing on the Youngwilders team and their mission. This was just the beginning of my relationship with Youngwilders, and we continue to work together to get their mission shown to the right audience.
Ready to get yourself seen? Let’s chat!
Email me at mimi@mimifrancis.co.uk, or fill out the form below.